Cadillac Escalade Redesign
Microsite for Launch
How could Cadillac evolve their customer engagement for product launches, beyond the typical printed brochure? With the upcoming launch of the newly redesigned Cadillac Escalade, we had an opportunity to craft a narrative about the precision, innovation, and luxuries that are intertwined in the Escalade DNA. Always a status symbol, the digital experience allowed for visually-rich moments to celebrate an icon.
Iconic Heritage. Evolution of Customer Engagement.
Previously, the details, nuances and visually-rich imagery that potential customers sought were either in image galleries on the web, or in brochures that ended up collecting dust. We were given an opportunity at Rokkan, to re-imagine that experience, and produce an interactive tool that could be used for product launches.
Given the importance of this particular launch, we were pushed to find inspiration for how else to tell the story of the redesigned Escalade. We drew inspiration from some of the best digital story tellers across industries and crafted an experience that would guide the customer through details, narratives, and features worth celebrating.
Check it out.
The live experience can be viewed below, feel free to view it on mobile device or desktop. Shout out to the team from Rokkan and the creatives who helped shape the experience including Kevin Keehn and Jonathan Liang as well as 3D digital power house Zerolight UK.